flagship

flagship flag‧ship [ˈflægʆɪp] adjective [only before a noun]

1. COMMERCE ECONOMICS a flagship product is the best and most important one that a company produces:

• The St. Louis based brewer, Anheuser-Busch, has just launched a new advertising campaign for its flagship brand, Budweiser.

2. ORGANIZATIONS a flagship company is one of the best in its industry or country:

• The UK's flagship airline BA is facing increased competition from smaller carriers.

3. PROPERTY a flagship building is the best and most important one that a company owns:

• Over a quarter of annual sales still come from the company's flagship store on Fifth Avenue in Manhattan.

— flagship noun [countable] :

• The company he founded grew into a chain of 19 bookstores, including a five-story flagship in downtown Chicago.

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flagship UK US /ˈflægʃɪp/ noun [C]

► the best or most important product, idea, building, etc. that an organization produces or owns: »

This machine is the flagship in our new range of computers.

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The company's flagship store is in New York.

► a company that is one of the most important in a particular area or industry: »

The bank is the retail and commercial banking flagship of the TSSA Financial Holdings Ltd.

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Tata Steel is the flagship company of the Tata Group.